Every few years, just wipe it all and start over. Twitter, Facebook, Instagram, wherever you have one. It’s so easy to start thinking that the digital traces you leave of yourself ARE yourself, and before you know it all that stuff online grows into a carapace and one day you wake up to find yourself transformed in your bed into a monstrous vermin. Once in a while you’ve got to molt. Start fresh. The more terrifying this sounds to you, the more urgent it is. You are not the stuff you’ve posted. If you erase it, you’ll still exist. Give yourself the freedom to grow into someone new again.

Don’t think about consumption – even your consumption – as „individual“. Think of yourself as a node for social, political and moral contagion.