Lenny Rachitsky freut sich über 500.000 Subscriber bei Substack und erklärt, was beim Newsletter schreiben wirklich zählt: „Things that don’t matter: your design, your title, your strategy, your growth plan, vision… most things. Things that matter: quality, consistency. There’s no trick to making something like this grow. Growth comes from publishing something valuable, that people want to share with their friends and colleagues, over and over and over.“